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About Digital marketing

Within 18 years, from 2004 (when MySpace became the first social media site to reach one million users) to 2022, the dramatic growth of interactive digital channels took social media to levels that challenge even the reach of television and radio.1 At the start of 2023, there were 4.76 billion social media users globally—over 59% of the world’s population.2

With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important—and growing—audience.3

Digital marketing is a broad and dynamic field that uses various online channels to promote products and services. Some features of digital marketing include

1-Content marketing

Involves creating and sharing relevant, valuable, and interesting content to attract and engage customers

2-Search engine optimization (SEO)

Helps attract people to your website via organic results in the search engines

3-Marketing strategy

Considers the company’s vision, the product, service or solution being sold, the customer, the geography, and the competitor

4-Inbound marketing

Focuses on putting your product in front of your potential customers only when they are in need of them

5-Marketing automation

Contains analytics, online customs, a track of the activities engaged by individuals in the company’s website, personalization of the site content, management of email campaigns, and many more

6-Blogging

Helps you share your business news and information with customers. It’s also an effective medium to drive traffic to your website

7-Branding

The more you can create a clear and compelling brand image, and the more consistently you present it across your marketing and advertising channels

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  • Analyze customer behavior and preferencesDigital marketing can help businesses analyze customer behavior and preferences, market products based on big data, and ensure maximum customer engagement.
  • Generate brand awareness, traffic, and leadsDigital marketing can help businesses generate brand awareness, traffic, and leads based on their demographics, habits, and interests.
  • Analyze customer behavior and preferencesDigital marketing can help businesses analyze customer behavior and preferences, market products based on big data, and ensure maximum customer engagement.

WHY USE DIGITAL MARKETING-

Digital marketing is important because it can help businesses reach their target audiences, increase revenue, and drive sales. It can also help businesses connect with their customers when they are online

  • Engage, convert, and retain audiencesBusinesses can use tactics like content marketing, social media marketing, SEO, and PPC to engage, convert, and retain their target audience.
  • Connect with customersDigital marketing can connect businesses with their customers on Google through SEO and PPC, on social media with social media marketing, and through email with email marketing.
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